#63
Branding
Pages and Layouts · Practitioner
What is this skill?
Branding involves applying service-specific headers, logos, and banners to your prototype to match your organisation's identity or test different visual approaches.
Why is it important?
- Realistic testing – Branded prototypes feel more authentic to users
- Stakeholder buy-in – Helps decision makers visualise the final service
- Service identity – Test how branding affects user perception
- Multi-organisation services – Handle joint services or departmental branding